Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Telecinco Spain
"UNA CASA AL DIA"
"Una casa al dia" for Telecinco Spain in 2009 last for 30 days.
Telecinco TV channel desired to run a cross operators campaign targeting to enhance brand image and to increase its impact in country
Newsphone supported the new concept giving away a house everyday. The campaign was the first in country with an outstanding investment in prizes and in media. The campaign was strongly promoted via live TV shows and ads were endorsed in most famous TV shows. The exceptional user experience was achieved through a personalized mechanism that kept participants interest high during the promotion.
Penetration exceeding 11% of total population.