Αρχική σελίδα Sitemap Επικοινωνία Links Εκτύπωση English version

Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | MOOVCASH

MOOV COTE D'IVOIRE

"MOOVCASH"

"Moovcash" promo run for Moov Cote d'Ivoire for 30 days in 2010.

The Challenge
Moov needed to reward its customers via an interactive campaign with great prizes.
NPH Solution
Newsphone proposed a 30 days promotion giving away cash prizes on a daily basis. A quiz mechanism arouse and won subscribers interest while the applied communication policy maximized the penetration and impact.
Achievements
The effectiveness of the campaign can be depicted by the outstanding SMS participation that was double the size of the operator.