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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | MOOV COTE D’IVOIRE MOOVCASH 2

MOOV COTE D'IVOIRE

"MOOVCASH 2"

"Moovcash 2" promo run for Moov Cote d'Ivoire for 40 days in 2010.

The Challenge
Moov wanted to repeat the success of MOOVCASH campaign and launch a new mobile marketing campaign.
NPH Solution
Newsphone redesigned a short term loyalty campaign with having as an objective to achieve even better results than these of the previous campaign. Therefore, Newsphone submitted a new prizes scheme of many daily winners of cash prizes, airtime, and a house as the grand prize. An intensive communication plan was applied in order to maximize impact of the campaign promotion.
Achievements
Moovcash 2 met its set objective of exceeding penetration and incoming SMS results.