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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Tunisie Telecom Tunisia CASHALAMI

Tunisie Telecom Tunisia

CASHALAMI

"Cashalami" mobile marketing campaign took place in 2010 and last for 30 days.

The Challenge
Tunisie Telecom wanted to implement a strong revenue project that would push the results of VAS department.
NPH Solution
Newsphone proposed a mobile marketing campaign with frequent prizes that would stimulate subscribers interest while driving revenue for Telecom Tunisie. Lucky participants were awarded with cash prizes of 3000 DT and 10000DT on daily and weekly basis respectively. Radio and bulk were the promotional channels utilized in order to invite customers to this new promo!
Achievements
Driven revenue surpassed expectations and forecast made.