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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Zain Gabon 30 jours 30 Gagnants

Zain Gabon

30 jours 30 Gagnants

Zain 30 jours 30 gagnants took place in 2010 and it was live for 30 days.

The Challenge
Zain Gabon had as an objective to launch a loyalty program to reward its customers and to attract new customers.
NPH Solution
Newsphone submitted a proposal for a short-term scheme that awarded participants on a daily basis thus rewarding consumption while providing incentives to new customers to take advantage of the daily cash prize. Further, loyal customers and participants were given the opportunity to win the cash weekly prize . The campaign was promoted through Bulk, TV, Radio, Print and Internet.
Achievements
The number of incoming SMS exceeded the number of total subscribers while the penetration in the subscriber base reached 10%.