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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Zain Gabon Footbal Fiesta

Zain Gabon

Football Fiesta

Zain Football Fiesta took place in 2010 and it was live for 40 days.

The Challenge
Zain wanted to launch a thematic campaign for the World Football Cup targeting to engage its customers.
NPH Solution
Newsphone designed and executed a new concept with an innovative mechanics that were focusing on the game experience, which was simulating a football SMS games. Real time reminders informing about the results of World Cup kept the interest of the participants high throughout the competition. TV, Radio, Print and bulk were the communication channels utilized to boost this campaign and its unique concept.
Achievements
The outperforming generated revenue depict the great success of the project.