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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | ZAIN Kuwait Win Zain with Zain 2

ZAIN Kuwait

Win Zain with Zain 2010

"Win Zain with Zain" for Zain Kuwait took place in 2010 for 40 days.

The Challenge
Zain Kuwait wanted to repeat the success of "WIN ZAIN WITH ZAIN" run for Zain Iraq with a distinguishing promo for the local market.
NPH Solution
Newsphone proposed and implemented a promotion of 40 days with a winner everyday! This concept met the needs of Zain Kuwait to prompt its subscribers to increase consumption of VAS services and get familiarized with mobile marketing campaigns ! Through a thematic trivia game Zain subscribers were contesting for cash prizes daily and weekly! The campaign was communicated exclusively to Zain Kuwaits customers via SMS & MMS invitations.
Achievements
The best results in incoming SMS were achieved.