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Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Meditel Morocco

Meditel Morocco

100Jours100Voitures

"100Jours100Voitures" for Meditel Morocco took place in 2006 and was on air more than 3 months.

The Challenge
Meditel Morocco had as an established strategy to be the pioneer in VAS services in country. As for this, Meditel targeted to be the first to run a big VAS campaign.
NPH Solution
Newsphone proposed and executed a 100 days promotion giving away a PEUGEOT 206 every day! The project was supported by a thoroughly designed plan via TV, print, MMS and internet.
Achievements
The success of this project can be summarized in one phrase : "all Meditel subscribers sent at least 1 SMS".