Δραστηριότητες | Υπηρεσίες προστιθέμενης αξίας (V.A.S.) | Mobile Marketing | Vodafone Spain Regalomania
Vodafone REGALOMANIA run in 2009 and lasted for one month.
Vodafone Spain desired to execute a loyalty scheme to engage its customers.
Newsphone proposed a short-term summer campaign with frequent prizes on a daily basis and few grand prizes. A q&a mechanism arouse participants interest and maintained the interaction with them high during the promotion. The campaign was promoted only via bulk SMS to the whole subscribers base.
The effectiveness of the campaign can be depicted by the outstanding SMS participation that was double the size of the operator.